SEO/PPC全球快報
eMarketer 2007/05/01
搜尋行銷持續看漲
根據 2007 美國 SEM 執行調查報告：有近 70% 的搜尋行銷專家表示搜尋行銷的預算將會持續上升，而只有不到 10% 專家認為預算將會降低，其中廣告代理商也十分看好搜尋行銷的未來趨勢！
關鍵字廣告在搜尋行銷花費中佔最大量的比例，並且現在也成為網路廣告中舉足輕重的地位。另外，根據知名搜尋引擎經銷商調查（ Intellisurvey&Radar Research ）也顯示，相較於 2006 年平均一個大型客戶每年約 14 萬的花費，到了 2008 年一個大型客戶每年可能增加至 200 萬的花費！
Search Marketers Keep Spending
No need to look elsewhere, search execs say.
According to the "US SEM Executive Survey, 2007" report, from JupiterResearch , two-thirds of search marketers expect to increase their spending this year.
Only 7% of search marketers expect to decrease spending, and 28% expect no change.
"Very few people are dissatisfied with search, and the ones that are tend to be smaller advertisers managing less than 1,000 keywords," said Kevin Heisler of Jupiter in a ClickZ interview. "We see many advertisers getting more aggressive with their spending, especially agencies. They've figured out what makes search so successful, and are content with the ROI."
According to search engine agencies surveyed by Intellisurvey and Radar Research for the Search Engine Marketing Professional Organization , in 2006 the average search marketer spent a little more than $138,000 for paid placement ads. However, the largest client spent more than $2 million.
Paid search is the largest component of search marketing, and is currently the key driver of US online advertising. eMarketer estimates that spending on paid search in 2008 will reach $10.2 billion. That is more than the $9.6 billion that was spent on all online advertising in 2004.
For 2010, when eMarketer forecasts US paid search spending at $14.21 billion, four other researchers come in below that estimate and five above.
Source: http://www.emarketer.com/Article.aspx?id=1004864&src=article6_newsltr