SEO/PPC全球快報
eMarketer 2006/12/01
熱門假期零售業線上消費再創新高!
根據 comScore Networks 的報告，自 2006 年 11 月自 12 月期間，美國零售業的線上銷售量率創佳績，在 2006 年 11 月份的單日線上銷售額為六億八百萬元，但隨著熱門假期來臨，單日線上銷售額節節攀升，到 2006 年 12 月 13 日 為止，單日線上銷售額躍升為六億六千七百萬元，顯示熱門假期的無限銷售潛力。
comScore Networks 主席 Gian Fulgoni 進一步表示：比起去年 (2005) 同期的銷售額，今年 (2006) 熱門假期的銷售額成長 25% ，顯示消費者更願意仰賴熱門假期中零售業所提供的產品送達保證。
美國零售業電子商務成長銷售表現如下表所示，自 2002 年起呈現逐年 20% 以上的高成長率！在 2006 年有兩個值得注意的現象，第一、即使在油價尚未調降之前，消費者及零售業者皆預測 2006 年的零售業線上銷售將再創新高，第二、在線上零售業的訪客比例中，新訪客遞減但是重複訪客有持續增加的趨勢，顯示近年來網友對於線上零售消費有越來越高的忠誠度，並創造更大量的消費金額。
The Holiday Season Breaks Records Again and Again
The crashing you hear is good news for online retailers.
First, the one-day record for US online retail sales was set on Cyber Monday 2006, November 27, when sales reached $608 million.
According to comScore Networks , a mere one week later, on Monday, December 4, a new single-day spending record was established as consumers spent $647 million online — $39 million more than the total spent on Cyber Monday.
But, as the old come-on says, "You ain't seen nothin' yet!"
On Monday, December 11, consumers spent $661 million, breaking the record for a third time this year.
And only two days later, on Wednesday, December 13, the record was broken again, with $667 million spent online in a single day.
Commenting on the record-setting pace, Gian Fulgoni, chairman of comScore Networks, said, "This demonstrates consumers' willingness to rely on retailers' late-season shipping guarantees."
comScore estimates that US consumer retail (non-travel) online spending for the 2006 holiday season through December 15 — the first 45 days of the holiday season — reached over $19 billion, marking a 25% increase vs. the corresponding days in 2005.
"Later shipping deadlines this season and the fact that many consumers received a paycheck on December 15 could keep online sales in full swing early next week," said Mr. Fulgoni. To see how reality is stacking up vs. the pre-season predictions, read eMarketer's Online Holiday Shopping Preview report.
Look for happy holidays online. Even before gas prices started dropping, consumers and retailers alike were predicting that 2006 would be another strong online holiday shopping season. One difference this year: sales growth will come less from newcomers and much more from experienced online buyers who increase their spending.
The Online Holiday Shopping Preview forecasts what will happen online in the important months prior and up to and immediately following the holiday shopping season.
eMarketer predicts that Web merchants will ring up sales worth $24.3 billion during the upcoming holiday season, November and December, a respectable 22.1% growth over last year. But there are many numbers – and many trends – behind those numbers.
Source: eMarketer 2006
http://www.emarketer.com/Article.aspx?1004391&src=article2_newsltr